Portfolio 2026
Denisa Herman
Graphic Design & Creative Strategist. She thinks in stories, writes with purpose, and builds visuals with strategy behind them.
Graphic Design & Creative Strategy
Graphic Design & Creative Strategist. She thinks in stories, writes with purpose, and builds visuals with strategy behind them.
Denisa is a designer and creative strategist with a background in communication, creative writing and graphic design — a combination that shapes everything she does. She doesn't just design. She thinks in stories, writes with purpose and builds visuals with strategy behind them.
That mix allows her to help brands with everything from Amazon listing images, ad creative and content strategy to brand identity, packaging, digital illustration and print and digital products. From concept to market, from a single page to a full product launch.
88-page coloring and activity book for girls aged 8–12. Full creative ownership: writing all activities and short stories, creating all illustrations, designing the Amazon listing images.
Nine products across completely different niches — each one a full creative build. Constantly switching gears while keeping quality consistent and deadlines tight. My role: market research, competitor analysis, concept, content writing, illustration, product design, listing images and ad creative. AI-assisted workflows kept pace without cutting corners on craft.
First full year with RYVE — six products launched on Amazon, each one a full creative journey from research to live listing. Market research, content writing, illustration, product design, listing images, copy, product photography direction and storefront template designs.
Finnish nuts & dried fruits brand. Full creative freedom over illustration concept, palette and direction. Developed written concept → sketch → final, each stage reviewed by the client.
Three packaging illustrations tied together through one continuous narrative — sunrise, sunset and night — three times of day, one for each product. Four stages: client discussion, written concept, sketch, final. Packaging constraints (transparent windows, folding lines, print margins) turned into creative opportunities rather than limitations.
An Estonian snack brand that needed more than a new look — they needed a character with a world, a personality and a story that could grow across products, campaigns and social media.
The dormouse was developed from the inside out — his personality, his world, his adventures — so that every visual decision had a story behind it. A curious explorer living in a fantasy landscape of almond mountains and peanut butter rivers, designed to spark imagination in kids while feeling sophisticated enough for adults to buy.
The transparent product window — a technical packaging requirement — was turned into a creative opportunity: integrated naturally into the illustration so it became part of the story rather than a disruption.
Lead the creative process from product concept to launch — shaping what products are, how they're positioned and how they're communicated. Listing images, ad creative, copy and AI-assisted workflows to move fast from idea to market.
Illustration, branding, packaging, social media content and marketing visuals for clients across e-commerce, publishing, SaaS and consumer goods. Clients include Pähklinäpp, Good Habit, SophiaX, Tako Agency, LitJoy, PourMore, Stickii Club and others.
Specialising in typography, visual identity systems, editorial design, packaging, motion graphics and digital design.
Crosscultural Studies of German Language and Literature, conducted in German.
Critical theory, cross-cultural analysis, communication, creative writing, journalism and digital media production. The foundation: not just making things look good, but understanding the people they're made for.
"Yogatella — the most honest personal brand in existence."
A poetic mountain city in the shadow of Dracula's castle — which probably explains the love for dramatic landscapes and good storytelling.
Seven countries, countless trails, one consistent snack. Now splitting time between Barcelona and Chamonix — mountains and sea, always finding the balance.
She fell in love with cultures, people and languages along the way — and is convinced Japanese is the most beautiful of them all.
Japan holds a special place — the way it blends ancient tradition with radical creativity quietly influences everything she makes.
Available for freelance projects, creative partnerships and long-term collaborations. From concept to launch.